Maybe I should have gone with Spider-Man

I’m looking for new publicity methods, so this is what I came up with for my book signing a week from tomorrow:

If I sell 250 books at the signing, from 2-5 July 11th at the Noble Art Gallery, I will scale the three story Black Building in a Batman outfit and moonwalk across the roof.

Now, I know what you’re thinking: “But Mark, you don’t know how to moonwalk”. Good point, and way to miss the big picture. But this is how I look at it: If I ever sell 250 copies at one three hour book signing, I’ll die of a happy heart attack before my acrobatic abilities are ever questioned.

(For those of you who aren’t medically educated, a happy heart attack has the exact same results as an unhappy heart attack.)

I don’t even know if I have 250 copies of all my books. I was at the same location (100 N. Orange St) for four hours in December, and sold 8 copies. Still, it might be a wise precaution to do up several dozen IOU’s, and update my will. Best case scenario: In the future Dan Gagen can tell art lovers his studio is haunted by a dead author.