Apparently the interview with me ran on 93.1
WIBC: Early yesterday I received a small flurry of book orders through the
website, and at the same time my Amazon author ranking suddenly jumped to
higher than it’s been since February, 2014. (And no, I have no idea what
happened in February, 2014.)
It just goes to
show: You never know when your promotion efforts are going to pay off. And I
still don’t know. When a media outlet receives a press release, is it picked
up, as in this case, by someone with an interest in history, humor, and trivia?
Or does my e-mail get opened the next day by someone whose girlfriend just
broke up with them? Who saw the title Hoosier
Hysterical just after being called “hysterical” by that very same
girlfriend? Who finds subtitles offensive? Holy cow—all my non-fiction works
have a subtitle! I might as well call my next book Kiss of Death: How Subtitles Ruined My Writing Career.
I can always find a way to turn good news into
paralyzing fear.
That’s why I do book signings, even though the
time put into planning and promotion doesn’t usually match the income: You
never know what it will lead to. One person hears about it even if they don’t
attend; they tell a friend who’s into that kind of writing; they buy a book,
then another that they give to their friend, who just happens to be the cousin
of a New York book editor; and bam! Six figure contract.
It could happen.
Plus, it’s fun to meet people, even if it’s
people you already know. But that brings me full circle, because if people don’t
know about the book signing … well, there you go. That’s why I say things like “Come
to the Noble Art Gallery in Albion, this Saturday between 1-5 p.m.!” It’s not
because I want to annoy you. It’s to
open up the possibilities.
It does happen, so take the risks.
ReplyDeleteYep.
DeleteI need something good, in this weather!
ReplyDelete