Slightly Off the Mark: Book Sales Numbers for 2025 ... Well, Some Sales Numbers

One of the strange things about the writing business is that it can be very difficult for an author to find out how well he's actually doing. How many sales did I make in 2025? I dunno. Somewhere between 500 and 10,000, but you can guess which extreme is closer.

For instance, I can tell you Emily and I sold 172 copies of Haunted Noble County, Indiana through direct sales last year. That includes author appearances, website orders, and copies sold by Butterfly Alley Books here in Albion, among other things.

Look! An author!

But that book is traditionally published. Arcadia Publishing not only has it on their website, they got it up on bookseller websites all over the place, and also attempted to get print copies sold in various local businesses and other places. When they did that with Images of America: Albion and Noble County, it appeared on the shelves at a Fort Wayne Barnes & Noble, and I encountered it on a rack at a local Walgreens. So, how many places carried print copies of Haunted Noble County?

No idea.

And How many copies of that book were sold through the publisher and all those websites?

No clue.

That's because publishers only send royalty statements every quarter or (in the case of this one) every six months. Images of America: Albion and Noble County sold 292 copies through Arcadia Publishing the first year it came out, 2015 (in August). I didn't find that out until March 29, 2016.

This will come as a shock to you, but the publishing industry in general is notorious for not keeping authors in the loop.

So when I tell you how many books we sold in 2025, it's a best estimate, which is 565.

That is, 565 copies of all 12 of our titles. Industry pundits will tell you the average number of sales for a new book are around 200 in the first year, and fewer than 1,000 in their lifetime. Is that true? I dunno. If it is, the Images of America book did pretty good. If Haunted Noble County sold about the same then we have reason to be proud, because 292 plus the 172 we know we sold is, let's see .... 464, twice that possibly true average.

But I can't count that higher number, yet. So I'm going with 565, which compares with 539 in 2022, 624 in 2023, and 492 in 2024 (a year in which we didn't release any new books). That's 2,215 copies sold in four years, not counting the Arcadia Publishing numbers. The breakdown for 2025:

172 Haunted Noble County, Indiana

113 Storm Chaser

110 Hoosier Hysterical

107 Coming Attractions

20 The Notorious Ian Grant

15 Storm Squalls

11 The No-Campfire Girls

6 Slightly Off the Mark

6 Images of America: Albion and Noble County

3 Smoky Days and Sleepless Nights

2 More Slightly Off the Mark

0 Radio Red (*sob*! But this is the one we're working on re-releasing.)