Slightly Off the Mark: August 2025

So, is anyone thinking of buying a copy of Haunted Noble County, Indiana directly from us? I was just wondering how many author copies to order; it can get a little expensive on the front end.

I did an interview with a Fort Wayne news station a few years ago, and just discovered that, without my knowledge, it went all over the country. It appears to be from a syndicated news source, and I gave up keeping track after finding them everywhere from Vermont to West Virginia to Missouri.

It starts with a little segment about Halloween then goes to me, which is pretty cool. Here are some examples, but no need to click on more than one: They're all the same video. I thought it would be fun to list them, then stopped after I realized how many there were.

https://www.wave3.com/video/2023/10/26/21country-haunted-noble-county/

https://www.wvva.com/video/2023/10/26/21country-haunted-noble-county/

https://www.wlbt.com/video/2023/10/26/21country-haunted-noble-county/

https://www.ky3.com/video/2023/10/26/21country-haunted-noble-county/

https://www.kctv5.com/video/2023/10/26/21country-haunted-noble-county/

https://www.wsmv.com/video/2023/10/26/21country-haunted-noble-county/

https://www.fox8live.com/video/2023/10/26/21country-haunted-noble-county/

https://www.fox19.com/video/2023/10/26/21country-haunted-noble-county/

https://www.wcax.com/video/2023/10/26/21country-haunted-noble-county/

I didn't realize at first that the screen shot I took of of the video looks almost exactly the same as one I took of the original last year.

I know what you're thinking: How much attention did that bring to your books, Mark? None, that I know of. The thing about promotion and publicity is that only 5% of it actually works, and no one knows which 5%. So authors have to continue to give it their all in the hopes of keeping the balance sheet in the black, and that's pretty much the same for all small businesses.

It's one reason why so many authors still submit to traditional publishers. They don't do all the work, but they do a lot of it--in return to taking a much higher percentage of the sales. Meanwhile, the author still has to do a lot of promotion.

This is why many good writers choose not to publish at all.