Book Sales Numbers for 2025 ... Well, Some Sales Numbers

 One of the strange things about the writing business is that it can be very difficult for an author to find out how well he's actually doing. How many sales did I make in 2025? I dunno. Somewhere between 500 and 10,000, but you can guess which extreme is closer.

For instance, I can tell you Emily and I sold 172 copies of Haunted Noble County, Indiana through direct sales last year. That includes author appearances, website orders, and copies sold by Butterfly Alley Books here in Albion, among other things.

 

Look! An author!

But that book is traditionally published. Arcadia Publishing not only has it on their website, they got it up on bookseller websites all over the place, and also attempted to get print copies sold in various local businesses and other places. When they did that with Images of America: Albion and Noble County, it appeared on the shelves at a Fort Wayne Barnes & Noble, and I encountered it on a rack at a local Walgreens. So, how many places carried print copies of Haunted Noble County?

No idea.

 And How many copies of that book were sold through the publisher and all those websites?

No clue. 

That's because publishers only send royalty statements every quarter or (in the case of this one) every six months. Images of America: Albion and Noble County sold 292 copies through Arcadia Publishing the first year it came out, 2015 (in August). I didn't find that out until March 29, 2016.

 

 

 This will come as a shock to you, but the publishing industry in general is notorious for not keeping authors in the loop.

So when I tell you how many books we sold in 2025, it's a best estimate, which is 565.

That is, 565 copies of all 12 of our titles. Industry pundits will tell you the average number of sales for a new book are around 200 in the first year, and fewer than 1,000 in their lifetime. Is that true? I dunno. If it is, the Images of America book did pretty good. If Haunted Noble County sold about the same then we have reason to be proud, because 292 plus the 172 we know we sold is, let's see .... 464, twice that possibly true average.

 

But I can't count that higher number, yet. So I'm going with 565, which compares with 539 in 2022, 624 in 2023, and 492 in 2024 (a year in which we didn't release any new books). That's 2,215 copies sold in four years, not counting the Arcadia Publishing numbers. The breakdown for 2025:

172    Haunted Noble County, Indiana 

113    Storm Chaser

110    Hoosier Hysterical 

107    Coming Attractions

20    The Notorious Ian Grant

15    Storm Squalls

11    The No-Campfire Girls

6    Slightly Off the Mark 

6    Images of America: Albion and Noble County 

3    Smoky Days and Sleepless Nights 

2    More Slightly Off the Mark

0    Radio Red (*sob*! But this is the one we're working on re-releasing.)

 

 My goal this year is the same as last year: to sell a thousand books. Wish me better luck this time around.

 

 

Be counted! Find our books here:

 

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

 

Remember: Happy writers make for happy books.

 

Free E-Book, Again

 Read An E-book Week is here! While I know it's no Arbor Day, it does afford us an opportunity to ... well, read an e-book. I don't know who invents these things, but on Smashwords a free e-book sale runs from March 2nd to March 8th.

I don't know if reading a print book is banned during this period. It's not a legal holiday, so probably not. However, the advantage is that you could get a free e-book from me and a whole lot of other people, from this Smashwords link:

 
https://www.smashwords.com/shelves/promos

This is the third time in a year Smashwords has had a similar promotion, but it's never a bad time to fill up the reading device of your choice--especially if you fill it with Coming Attractions, the only book of mine that's up on Smashwords. (Other than the two anthologies I have stories in.) The link to Coming Attractions, which you can get on various formats, is here:

https://www.smashwords.com/profile/view/ozma914

The links to the two anthologies, also free, are here:

The Very True Legends of Ol' Man Wickleberry and his Demise - Ink Slingers' Anthlogy

Strange Portals - Ink Slingers' Fantasy/Horror Anthology

There's still plenty of bad weather yet to come, so grab the beverage of your choice, build a nest on the couch, and read on! It's way cheaper than most other hobbies.

Then you can read our other books:

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

 

Remember: When it comes to books, there's very little bad that can be said about "free".

Book Sale Report, 2024, or: Don't Give Up My Day Job

 Well, it's time for a look at how I did in publishing last year or, as I like to put it, it's Black February.

Back in 2023, in an attempt to prime the pump, so to speak, I invested some money in advertising. You have to spend money to make money, the experts say.

There's a British term for what the experts say: bollocks.

Okay, maybe not fair. In 2022, including the anthologies I have short stories in, we sold 539 copies. This is give or take: Sales numbers are guarded by the publishing industry the way I guard my hoard of chocolate.

In 2023, the year of the great advertising experiment, we racked up 624 sales, again including the anthologies. Great, right? Except I also racked up great expenditures, which Emily would have stopped if I hadn't been so obsessed with the numbers that I didn't think to talk it over with her. (She found out. Boy, did she find out, and by the way our couch is very comfortable.)

The chair's nice, too.

 

Ahem. Long story short, I spent $11 for every dollar the book sales earned.

This is not a sustainable business model, except in Washington, D.C., and they have 341 million investors.

 So in 2024 I worked on reducing our advertising costs, while not reducing book sales. This didn't work. According to my calculations, I did indeed manage to reduce advertising costs by 2,180 percent, but ....

Wait a minute. That can't be right. Let me hit the calculator again.

Okay, for every five dollars I spent in 2023, I spent 3 dollars in 2024. I really need to apologize to my math teacher for telling him I'd never use this stuff. Once, around 1990, I even needed algebra. Of course, I'd forgotten it.

 On the one hand, total sales from last year were 492, down from 539 copies in 2023. On the other hand, I no long have access to sales numbers for the two anthologies. (Long story.) If the same number of those were sold in both years, our total numbers for 2024 would be 651, a slight increase. Yay?

Except I still spent more than we took in last year.

Business takes a lot of the fun out of writing.

 

Our biggest seller for 2024 was Coming Attractions, including one copy that went to Australia, and one to the UK. This is partially due to a really weird spike in sales through Amazon, which reported it was from searches using the keyword "ebooks". That makes as much sense as my math skills.

The second biggest seller was Hoosier Hysterical, including one copy that went to Germany, followed by Storm Chaser and The No-Campfire Girls. That pretty much matches the year before.

Still following the numbers? Me, neither. Here's the upshot: For every book sold, I still spent four and a half dollars. That doesn't include internet costs, or the fact that we had to buy a new laptop.

But now I've cut way down on my advertising, which so far this year led to a corresponding decrease in sales. We'll see if the release of The Notorious Ian Grant makes a difference, since we didn't put out any new product in 2024 or, as I like to call it, Year 4: Decade Of Hell.

My original plan for 2025 was to sell at least 1,000 copies. I've changed that: now the plan is to make more money then I spend. Otherwise, I might as well just be a Congressman.

 

You can help pad my numbers by buying our books here:

 

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

 

Remember: Sometimes the term “starving artist” is a little too close to literal.

The State of My Writing Career

 I used to be a submitting machine ... but now I'm tired.

If a writer wants to be traditionally published, they must submit. Their short stories, novels, non-fiction books, must go out to those publications that accept un-agented submissions, or they must go through literary agents for the other publications. (Independent publishing is a different animal, which some writers swear by to bypass traditional gatekeepers.)

I have an Excel file I've used to track my submissions since 2009. (!) It has 418 entries. Some of those resulted in request for further materials, such as a synopsis and opening chapter that led to an agent wanting to read the entire manuscript. A very few led to publication.

In 2022 I submitted to magazines, agents, and book publishers 77 times. In 2023 I only made 45 submissions, and so far in 2024--zero.

What went wrong?

There are always distractions. This distraction lives next door, and likes to have her belly rubbed.

 

What went wrong is what went right: I got a "yes", and was contracted to write a book. It took me a year, during which time I was too busy to worry about my other projects. Now it's time to play catch up.

That stranded a lot of material, just waiting to go back into the wild, cruel publishing world. On the other hand, I have the advantage of considering most of it fair game again: If no one I submitted to has expressed interest for over a year, chances are pretty good I can move on. That includes, sadly, a couple of exciting requests for fulls.

So I have six completed short stories ready to go out. I'll probably polish them, and everything else, one more time before submitting, since they've grown "cold" and I can look at them with a more objective eye.

I'd really like to see all this done before I grow cold.

 

I have six completed novel manuscripts, and two more that need revisions before they're ready. Oh, and a novella: a Storm Chaser prequel that promises to be a lot of fun.

I have two books, one fiction and one non-fiction, that I started on and need to finish.

Then there's my sudden realization the other day that the nation's 250th anniversary is coming up in just a couple of years, and that might present the perfect opportunity for a Hoosier Hysterical sequel.

I'm thinking "Hoosier Hysterical II: Hoosier Hystericaller". No?

 

This is why sometimes it frustrates me that I could have retired from my full time job two years ago, but can't afford to. Imagine what progress I could make if I sold enough books to write full time!

Well, I guess that's what promotion and publicity are for. They're next on the list.

• Amazon:  https://www.amazon.com/-/e/B0058CL6OO
• Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"
• Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter
• Blog: https://markrhunter.blogspot.com/
• Website: http://www.markrhunter.com/
• Instagram: https://www.instagram.com/ozma914/
• Facebook: https://www.facebook.com/MarkRHunter914
• Linkedin: https://www.linkedin.com/in/markrhunter/
• Twitter: https://twitter.com/MarkRHunter
• Youtube: https://www.youtube.com/@MarkRHunter
• Substack:  https://substack.com/@markrhunter
• Tumblr:  https://www.tumblr.com/ozma914
• Smashwords:  https://www.smashwords.com/profile/view/ozma914

Remember: Every time you buy a book, you encourage an author to write another one. Enable those poor people.