(While this event isn't until November, it'll get here faster than you think. After all, it already feels like November. So spread the word, and if you're going to be nearby, mark your calendar!)
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I'm still not all that good at promoting my books or anything else, but I keep working at it. I have learned that when you send out a media release you need to include certain things, such as what the media release is for.
If you're trying to promote a fund raising breakfast, you shouldn't tell everyone it's a 5K run to benefit left-handed redheads. (Just as an example.) People will show up expecting something entirely different, although in that case it would be a pleasant surprise. "Oh, food instead of exercise! But where are the redheads?"
It's probably a good idea to tell people where it will be, not to mention when it will be. This isn't the lottery, after all: "Just show up! Maybe you'll get lucky!" My fire department's fund raising breakfast lasts two hours; your odds of hitting it accidentally are worse than the odds of finding a Congressman who retires with less money than he started with.
So I came up with what you see below. I may be able to later substitute "new book" for "pancake, eggs, and sausage", but we'll see how it works out.
Remember, messaging is all important. |
MEDIA RELEASE
PANCAKE, EGGS, AND SAUSAGE FUND RAISER
Albion Volunteer Fire Department
210 Fire Station Drive
Albion IN 46701
DATE: November 19, 2022
TIME 7am-11am
COST Freewill donation
The Albion Volunteer Fire Department welcomes everyone to a pancake, eggs, and sausage breakfast at the fire station, on Saturday, November 19, 2022. Breakfast will be served from 7-11 a.m. at the firehouse, at 210 Fire Station Drive on the east side of Albion. There will be a freewill donation, with proceeds going toward AFD training and equipment.
The Facebook page for the event is here:
https://www.facebook.com/events/621439952905744
Find all our books, including, of course, our history of the Albion Fire Department, here:
http://markrhunter.com/
https://www.amazon.com/-/e/B0058CL6OO
https://www.barnesandnoble.com/s/"Mark R
Hunter"
Have fun!
ReplyDeleteI like my eggs the way I like my life: a little scrambled!
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