Slightly Off the Mark: Pancakes, and Eggs, and Sausage ... Oh, My

(While this event isn't until November, it'll get here faster than you think. After all, it already feels like November. So spread the word, and if you're going to be nearby, mark your calendar!)

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I'm still not all that good at promoting my books or anything else, but I keep working at it. I have learned that when you send out a media release you need to include certain things, such as what the media release is for.

If you're trying to promote a fund raising breakfast, you shouldn't tell everyone it's a 5K run to benefit left-handed redheads. (Just as an example.) People will show up expecting something entirely different, although in that case it would be a pleasant surprise. "Oh, food instead of exercise! But where are the redheads?"

It's probably a good idea to tell people where it will be, not to mention when it will be. This isn't the lottery, after all: "Just show up! Maybe you'll get lucky!" My fire department's fund raising breakfast lasts two hours; your odds of hitting it accidentally are worse than the odds of finding a Congressman who retires with less money than he started with.

So I came up with what you see below. I may be able to later substitute "new book" for "pancake, eggs, and sausage", but we'll see how it works out.

Remember, messaging is all important.

MEDIA RELEASE

PANCAKE, EGGS, AND SAUSAGE FUND RAISER

Albion Volunteer Fire Department

210 Fire Station Drive

Albion IN 46701

DATE: November 19, 2022

TIME 7am-11am

COST Freewill donation

The Albion Volunteer Fire Department welcomes everyone to a pancake, eggs, and sausage breakfast at the fire station, on Saturday, November 19, 2022. Breakfast will be served from 7-11 a.m. at the firehouse, at 210 Fire Station Drive on the east side of Albion. There will be a freewill donation, with proceeds going toward AFD training and equipment.

The Facebook page for the event is here:

https://www.facebook.com/events/621439952905744