Book Selling Report For 2023, or: Why I Cry

 An interesting thing about the publishing industry is that it takes great pains to make sure an author never knows how many books he's selling.

Meanwhile, at certain points in the process, that's the only thing authors want to know.

Actually, the traditional publishers I've worked with have been good about giving me sales reports--every three or six months. But it can be hard to read their reports, in the same way it can be hard for the janitor at a college to understand a blackboard full of physics equations. Well, maybe they can sometimes. A better example would be someone giving me the full schematics on how to wire an electrical system into a house, then expecting me to actually do it.

"Gee, he seemed smart enough to manage. I'm gonna miss him."

When it comes to places that sell your work, such as Barnes and Noble or the elephant in the room, Amazon ... good luck. Most of my books are independently published, so there is no publisher trying to keep track of my sales. You'd think the bookselling websites would do that, but ... well, you'd think more people would read, too.

Maybe I could sell them like donuts. "I'll take a white one, and a blue one, and ...."

 

I'm telling you all this to explain why, while I've come up with an estimate of my 2023 sales, I have no idea how accurate it is.

Fairly accurate. I think. Within reason.

So, in 2023 we sold 624 books. I think. 482 were e-books, and 142 were print copies. (In 2022 I actually sold a hardcover copy of Images of America: Albion and Noble County. I mention that because, before then, I didn't think you even could buy hardcover copies of our books.)

Our 2022 total was 539 sales, so we're up by 85 books. It's a good number, considering we haven't done an author appearance since the beginning of Covid. Now that I've actually had Covid, I'm not thrilled about going out into crowds in the immediate future, either.

Our best sellers:

151 copies of Coming Attractions.

145 copies of Hoosier Hysterical: How the West Became the Midwest Without Moving At All.

104 copies of Storm Chaser (which was re-released with some fanfare early in the year).

51 copies of The No-Campfire Girls.

The other books were, shall we say, not great sellers. All sold at least a few copies except for Slightly Off the Mark: The Unpublished Columns, which has the disadvantages of having been out for several years, and of being a humor book by someone who isn't already famous.

 

"Dude, these are stale."

 

 

Still, good money, right?

Well ...

I also experimented with advertising all last year. Online ads did indeed increase our sales, but they didn't lead to a profit. For every dollar in gross sales we made, I spent about two dollars. ("I" because Emily wasn't involved in that pile of commercial misfortune.)

But wait--there's more. Depending on how they were published and where they were bought, our profit was between 60% and 6% of each book sold. The 60% ones were the books Emily slaved and sweated over.

Do that math, and for every dollar we made, I spent five dollars in advertising and promotion.

This is fine for a hobby. I could collect toy trains, or fix up antiques, or bend my elbow at the bar every night, for a similar amount of money. It is not, however, what anyone would call a sustainable business model. It's more like trying to sell your product by screaming out the brand name as you leap off a cliff.

"Losing the house is no big deal, I can write in the car."

 

So, I have two goals when it comes to selling books in 2024. One is to sell a thousand copies of our various books in the space of one year. There are a couple of years when I may have done that, but I'm too lazy to go back and do more math--I'd rather think of it as a new obtainable goal.

My second goal is to do that while making more money than we spend. I don't know ... maybe my goal should be to sell the same number as last year, but without taking a loss. Many authors manage to do this.

Not many manage to make a living at it, but if I wanted an easy job I'd be a physics professor.

 

• Amazon:  https://www.amazon.com/-/e/B0058CL6OO
• Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"
• Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter
• Blog: https://markrhunter.blogspot.com/
• Website: http://www.markrhunter.com/
• Instagram: https://www.instagram.com/ozma914/
• Facebook: https://www.facebook.com/MarkRHunter914
• Linkedin: https://www.linkedin.com/in/markrhunter/
• Twitter: https://twitter.com/MarkRHunter
• Youtube: https://www.youtube.com/@MarkRHunter
• Substack:  https://substack.com/@markrhunter
• Tumblr:  https://www.tumblr.com/ozma914

 

Remember: Every time you buy a book, an author can buy a cup of coffee to keep him awake while he's writing his next book.

 

My publisher's dropping me; it's a good thing

Good news, everyone!

The new newsletter is out:  https://mailchi.mp/dbc5dc2002fd/my-publishers-dropping-me-its-a-good-thing?e=2b1e842057

Or you can just read it here:

My publisher is dropping three of my books!

Well, it really is good news, but I'm going to have to explain it.

At my request, Start Publishing has returned the rights to three of my books: Storm Chaser, Storm Chaser Shorts, and The Notorious Ian Grant. They were originally put out by Whiskey Creek Press, which was later bought by Start Publishing. Start is a big company, and made arrangements for their e-books to be distributed by Simon and Schuster, a large and respected publisher.

This excited many WCP authors, as Whiskey Creek Press was a fairly small publisher, with limited resources. I understood going in that I'd have to do a lot of my own selling and promoting; but with these new players, it was hoped we'd get better distribution and more promotion help.

Alas, that didn't happen. I continued to promote as best I could, and overall I've liked and gotten along with everyone from both companies. But those three books are older now, and to my disappointment their prices never got lowered. In addition, I felt the print book prices were way too high, especially for an unknown author like me. (WCP and Start specialize in e-books.)

With Storm Chaser now seven years old and set at the same price as when brand new, my sales had dropped dramatically. In the last quarter of 2018 sales of those three books were abysmal, and I know that's a real word because I looked it up.

But I wasn't ready to give up. Many people who read Storm Chaser kept asking me for a sequel, which the other two books were--but the sales of those two weren't as good. I felt there was potential for the series yet, so I asked Start Publishing for the rights back.

It was a long process.

I want to stress that my experience with the publisher was for the most part very positive, and I met many good and admirable people. In fact, I still have another novel, Radio Red, available through their Torrid Books line.

But the rights to the other three are back in my hands, which is why you may notice them disappearing from various websites and resellers across the internet. (I do still have print copies of the two novels for sale. Storm Chaser Shorts, a short story collection, was never available in print--but it will be.)

Emily and I are going to re-release the books, including a print run for Storm Chaser Shorts, once she's designed new covers and otherwise gotten them ready. These are the old covers, which you'll see if you buy any print copies from us before the supply runs out (well, not the middle one, which come to think of it could stand a new title):

I'll probably drop the price of them close to my cost, since the new editions will have a much lower price tag. Emily's hard at work on other projects right now, but I'll keep you updated on when they'll come out. Also, I'll be going back to work later this year on a prequel, as a way of introducing readers to the Storm Chaser series as a whole.

And you'll see all those changes on MarkRHunter.com, of course! Remember to support your local author: Whenever a book doesn't sell, an angel loses his wings--don't jam up the roadways with hitchhiking angels.

7 things about my writing life

I was tagged on Facebook by Lorelei Bell to reveal seven things about my writing life. I’m not going to tag anyone (‘cause I don’t do that), but I think I can come up with seven little known, if not terribly interesting, things:

            I was diagnosed as a kid as being dyslexic—and never knew it. My mother apparently assumed I remembered, and dropped that bombshell on me in an off the cuff remark just a few weeks ago. It must have been a mild case, and the teachers worked me through it; but I do occasionally transpose numbers and letters, something I’d just assumed were normal mistakes.

I wasn’t yet old enough to write when I composed my first story, a fanfiction about my trip to Oz. My mother typed it out for me until I lost interest, and never completed it.

My first completed story was a few years later, when I wrote down a dream I had about being taken into the sky on a UFO made of books (!) My brother refused to believe I’d dreamed that. Like my conscious mind could have thought it up!

In 2003 I sent a manuscript (Radio Red, as I recall) to a publisher, and after not hearing from them for a year I learned that they’d gone out of business. I sent a follow-up query to be sure, and got a phone call from the former publisher—who’d decided to try being an agent, and offered to take me on as a client. I had an agent! Yay!

Three years later, after a few bites here and there, he decided to quit the business.

To add insult to injury, in 2009 Mark Hunter signed a contract to get his new novel published … Mark Hunter of Great Britain. Even Mark Hunter was having more publishing success than Mark Hunter.

In June, 2010, my grandson was rushed to the emergency room, and my car was totaled when a hit and run driver crashed into my daughter. I’d been up 24 hours and was physically and emotionally exhausted when I checked my e-mail and found an acceptance letter from Whiskey Creek Press, for Storm Chaser—my first book contract. I printed it out and went to sleep. It was all very anticlimactic.

 My wife and I met on a writer’s website (Well, she wasn’t my wife then). She thought, based on my writing style, that I was female.

Storm Chaser On Review

A new review has been posted of Storm Chaser!

http://authorstowatch.com/2015/01/14/storm-chaser-book-review/

Since I’m posting a link to it, it’s probably not a bad review …

Why The Subconscious Hates Book Signings

I’m sure some writers approach public appearances with the confidence of TV’s Richard Castle, who swaggers into every room like he has the world by the keyboard. Then again, maybe not … Castle seems to have become a bestselling novelist without ever actually writing. In other words, he’s every writer’s dream.

I, on the other hand, have to actually pound away at the keyboard to produce a manuscript. Probably I’m more representative. If that’s true, then most writers approach book signings with no confidence at all. What’s worse? That no one will show up at all, or that they’ll show up to point and laugh at your temerity in thinking you actually deserve any sort of success?

Like most things, the anticipation is worse than the reality. (Not with dentists. Oh, not with dentists.) Still, as I approach the next book signing, I can’t help thinking: Is somebody going to finally call me out?

Dude, you suck. What makes you think people will actually want to read your books?

“Hey, I’m published!”

So was Hitler.

“That’s just mean.”

That’s my subconscious speaking. But my subconscious assures me every time that real people will show up and say the same thing.

It used to whisper to me, “You’re a horrible writer!” Finally, after a few decades, I came to accept that I was actually a pretty good writer. Then it started whispering, “There are millions of good writers! You’re a little minnow in a big sea. You’re so pathetic that even your subconscious can’t come up with a cliché that doesn’t involve little fish in the ocean.”

Other times it gets bored and switches: You’ll never write full time! You’ll die at a keyboard, working two full time jobs and never taking the time to vegetate on the couch with chips and dip.

“Oh, yeah? Well, my wife and doctor won’t let me eat chips and dip anymore, so there!”

Nice riposte, use that in your imaginary Pulitzer speech.

Is it any wonder, then, that I hate promoting myself? Okay, I have a book signing coming up Monday, at the Noble County Public Library in Albion. So why can’t I just yell it out, rather than writing some long article about it? “Hey, be there! Three to six p.m. on Main Street! I’ll have all my books!”

You’re pathetic. That’s your own home turf, what are you worried about? Try having a book signing in Chicago, see who shows up there.

“You’re my subconscious, you just called yourself pathetic.”

I know. It’s pathetic.

You can’t win when you take on your own subconscious.

By the time November 17^th rolls around I’ll be too worried about the details of the signing to let my inner voice bother me. I’ll sell some copies of my various works, go home happy that anyone bought any at all, and go back to work on my next book project.

Then the voice will start whispering again. But you know what? I’m a good writer, by gosh, so I’ll ignore it … at least, until it’s time to send in the next manuscript.

I signed a book for a Senator, so there.