Our Author Appearance Necessity List

 It's been a few years since Emily and I did an author appearance, so I dug up this blog from back then just to remind myself. We're going to be at Albion's Fall Celebration this Saturday, on the Courthouse Square. Never mind the weather--we'll figure it out.

I'm sure you all added our upcoming author appearances to your calendars and phones, and possibly had the dates tattooed backward to your foreheads. I mean, all those vendors together--it'll be Indiana's social event of the decade. (Although I'm told the world's biggest greased pig chase and cornhole contest will be next year in Muncie, so we might be in second place.)

If I did post a link to the 10 am - 2 pm event, which includes a classic car cruise-in, food, and almost two dozen vendors, I'd put it here:

https://www.albionstarteam.org/fall-celebration

 But I won't. It's our first author appearance since 2022--even before COVID we didn't do them often, so I started a list of what we needed to bring. Then I realized, surely I already made a list? I do that. I went back and sure enough, there it was.

So, what does every good author, and most of the bad ones, need to bring?

1. Books. This is kinda important. If you do a book signing, you should have something to sign.

2. Change. When one goes somewhere to sell books, one must assume some books will be sold. Thus: change for those high rollers who walk around with hundred dollar bills. (I don't know any of them, either.)

3. A calculator or, these days, a calculator app. After all, the whole reason I became a writer is because I can't do math in my head.

4. Tylenol. You'd be surprised. No, probably you wouldn't.

5. A camera. My wife took a photo of me signing a book for an Indiana State Senator who, apparently not having read my columns about politicians, was very nice. You never know what you might get a picture of when you're out in the public.

6. Paper and pens. The pens are to, duh, sign books. The paper is because, even though We'll have phones with us, I don't trust technology.

7. A tarp and an umbrella, if the venue is outside. There's a reason why books aren't usually sold outdoors, but I laugh in the face of danger. Well, I cringe, which looks a little like laughing, if you squint. (I just looked at the forecast, and I'm scared.)

8. Business cards. Emily designed me my very own business card! Sometimes, when it's slow at events, I sneak around the crowds and pull the opposite of pick pocketing, leaving my calling card behind. Come on, you knew that was me.

9. A table and chairs. The basics, right? We bought a folding chair that's so comfortable I'm thinking of throwing away our couch. I can't find it.

10. Liquid refreshments. I'm thinking water. Hey, I don't need any help from alcohol to look foolish.

11. Displays and signs. To display stuff ... like signs.

12. Scotch Tape. It's the author's duct tape.

A lot of that stuff will fit nicely into the totes we bought for the purpose, although, man, books can get heavy when you're carrying them a long way. The good news is, we have actual copies of all our books for the first time, now that Storm Squalls is in print. How about you other authors? What's on your "to-bring" list? And what would you potential readers like to see an author supplied with?

Remember, every time you miss an author event, Edgar Allan Poe rolls over in his grave. You don't want to wake that guy up.

(But if you can't make it, find our books at:)

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

Remember: Some authors can only appear on the full moon, so be nice to them.

Prices and Shipping Costs, and Other Boring Book Stuff

 

Pardon any typos, I'm still doing the speech to text thing. 

We investigated the costs of producing and shipping our print books, and got some bad news: We're actually losing a little money on a couple of the books, and making hardly any on others. I'm all for a fun hobby, but this is also supposed to be a business, and when it comes to style--red is a bad look on a business.

So we have to increase the price of a couple of the books, by a dollar. This, of course, doesn't apply to the traditionally published books, Haunted Noble County, Indiana and Images of America: Albion and Noble County. In those cases the publisher sets the retail price.

On the matter of shipping costs, we took some books to the Post Office and did some figuring. Basically, sending our books to anywhere in the U.S. is $4.77 to ship, plus the cost of envelopes. There's also handling, but we don't get enough mail orders to charge for our time.

It means to mail one book to you is $5.00, which for Haunted Noble County is now set up on our website:

https://markrhunter.com/haunted-noble-county 

Hitting the buy button will take you to a PayPal area for payment, and it will give us the address to ship it to. According to the Post Office, ordering two books would increase shipping to $5.22.

 

 

 You might be money ahead to buy the book direct from Arcadia Publishing, where shipping and handling is a dollar less:

https://www.arcadiapublishing.com/collections/vendors?q=Mark%20R.%20Hunter&contributorID=14550 

 

Last time I checked Amazon S&H was actually more, but a lot less if you have Prime, or a larger order to go with it: 

https://www.amazon.com/stores/Mark-R-Hunter/author/B0058CL6OO 

 

It's also online at Barnes and Noble and--wait for it--copies are available at the Barnes and Noble store at Fort Wayne's Glenbrook mall:

https://www.barnesandnoble.com/s/%22Mark%20R.%20Hunter%22

 Has anyone seen Haunted Noble County, Indiana for sale at any other brick and mortar locations?

 

So you can get a signed copy direct from us through the website, or from Butterfly Alley Gifts here in Albion: https://www.facebook.com/p/Butterfly-Alley-Gifts-61551021355135/

 You can also get signed copies at one of our upcoming author appearances, which I'll give you information about on my next post. If you show up somewhere with a book you already bought, of course we'll sign it ... but don't count on that increasing the book's value.

 

I have to stop for now ... my talking muscles are getting tired.

Oh, just one more thing: When I say "we" set up this or set up that, it's actually Emily who did it. Even if I could type right now, my lack of talent on computer design verges on legendary.

 

 

 As usual, all our books can be found here:

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

 

Remember: Support both your local author and your local mail carrier.

Edits, and Price Cuts, and New Books ... oh, my.

 Our editor just sent the edits back for Haunted Noble County, Indiana, along with a VERY tight deadline for getting them done. So you won't be hearing much from us for a week or so.

That being the case, I'm interrupting your regular blog so you can check out the news over on our newsletter, which you'll find here:

The Notorious Ian Grant released, Haunted Noble County on preorder, Storm Chaser price cut! 

Long story short: Haunted Noble County, Indiana is up for preorder now with an August 12 release date; we cut the ebook price for Storm Chaser from $1.50 to 99 cents; and we're rolling out the rerelease of Storm Chaser's sequel, The Notorious Ian Grant. It's out as an ebook, and will hopefully be available on print and audio soon.

Okay, it wasn't that short. But there are more details in the newsletter. I'm off to edit--wish my chronic back pain away, please.

Support your local author! And editor. If you have time.

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO
·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"
·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter
·        Blog: https://markrhunter.blogspot.com/
·        Website: http://www.markrhunter.com/
·        Instagram: https://www.instagram.com/ozma914/
·        Facebook: https://www.facebook.com/MarkRHunter914
·        Linkedin: https://www.linkedin.com/in/markrhunter/
·        Twitter: https://twitter.com/MarkRHunter
·        Youtube: https://www.youtube.com/@MarkRHunter
·        Substack:  https://substack.com/@markrhunter
·        Tumblr:  https://www.tumblr.com/ozma914
·        Smashwords:  https://www.smashwords.com/profile/view/ozma914
·        Audible: https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

Remember, a lot of work goes into making a good book, so keep buying.

Book Sale Report, 2024, or: Don't Give Up My Day Job

 Well, it's time for a look at how I did in publishing last year or, as I like to put it, it's Black February.

Back in 2023, in an attempt to prime the pump, so to speak, I invested some money in advertising. You have to spend money to make money, the experts say.

There's a British term for what the experts say: bollocks.

Okay, maybe not fair. In 2022, including the anthologies I have short stories in, we sold 539 copies. This is give or take: Sales numbers are guarded by the publishing industry the way I guard my hoard of chocolate.

In 2023, the year of the great advertising experiment, we racked up 624 sales, again including the anthologies. Great, right? Except I also racked up great expenditures, which Emily would have stopped if I hadn't been so obsessed with the numbers that I didn't think to talk it over with her. (She found out. Boy, did she find out, and by the way our couch is very comfortable.)

The chair's nice, too.

 

Ahem. Long story short, I spent $11 for every dollar the book sales earned.

This is not a sustainable business model, except in Washington, D.C., and they have 341 million investors.

 So in 2024 I worked on reducing our advertising costs, while not reducing book sales. This didn't work. According to my calculations, I did indeed manage to reduce advertising costs by 2,180 percent, but ....

Wait a minute. That can't be right. Let me hit the calculator again.

Okay, for every five dollars I spent in 2023, I spent 3 dollars in 2024. I really need to apologize to my math teacher for telling him I'd never use this stuff. Once, around 1990, I even needed algebra. Of course, I'd forgotten it.

 On the one hand, total sales from last year were 492, down from 539 copies in 2023. On the other hand, I no long have access to sales numbers for the two anthologies. (Long story.) If the same number of those were sold in both years, our total numbers for 2024 would be 651, a slight increase. Yay?

Except I still spent more than we took in last year.

Business takes a lot of the fun out of writing.

 

Our biggest seller for 2024 was Coming Attractions, including one copy that went to Australia, and one to the UK. This is partially due to a really weird spike in sales through Amazon, which reported it was from searches using the keyword "ebooks". That makes as much sense as my math skills.

The second biggest seller was Hoosier Hysterical, including one copy that went to Germany, followed by Storm Chaser and The No-Campfire Girls. That pretty much matches the year before.

Still following the numbers? Me, neither. Here's the upshot: For every book sold, I still spent four and a half dollars. That doesn't include internet costs, or the fact that we had to buy a new laptop.

But now I've cut way down on my advertising, which so far this year led to a corresponding decrease in sales. We'll see if the release of The Notorious Ian Grant makes a difference, since we didn't put out any new product in 2024 or, as I like to call it, Year 4: Decade Of Hell.

My original plan for 2025 was to sell at least 1,000 copies. I've changed that: now the plan is to make more money then I spend. Otherwise, I might as well just be a Congressman.

 

You can help pad my numbers by buying our books here:

 

·        Amazon:  https://www.amazon.com/-/e/B0058CL6OO

·        Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"

·        Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter

·        Blog: https://markrhunter.blogspot.com/

·        Website: http://www.markrhunter.com/

·        Instagram: https://www.instagram.com/ozma914/

·        Facebook: https://www.facebook.com/MarkRHunter914

·        Linkedin: https://www.linkedin.com/in/markrhunter/

·        Twitter: https://twitter.com/MarkRHunter

·        Youtube: https://www.youtube.com/@MarkRHunter

·        Substack:  https://substack.com/@markrhunter

·        Tumblr:  https://www.tumblr.com/ozma914

·        Smashwords:  https://www.smashwords.com/profile/view/ozma914

·        Audible:  https://www.audible.com/search?searchAuthor=Mark+R.+Hunter&ref_pageloadid=4C1TS2KZGoOjloaJ&pf

 

Remember: Sometimes the term “starving artist” is a little too close to literal.

Four Of Our Books Are Now Audiobooks, Or So I Hear

Four of our books are finally up as audiobooks! Do you hear me?

I know what you're thinking: "But Mark, you can't afford to engineer an audiobook!"

What's that? You're actually thinking, "I wonder if white socks have to be dyed, or if colored socks have to be bleached?" Fine. But just the same, they're up on that audiobook powerhouse, Audible.com.

https://www.audible.com/search?searchAuthor=Mark+R.+Hunter

The books, not the socks. I guess the socks would be in the category of Sole Music.

Amazon's Kindle Direct Publishing, in one of those cases of "We should have seen it coming", is offering authors a chance to use Virtual Voice to make their works into audiobooks. I was contacted to beta the service, as was, I suspect, every other writer on Amazon. But audiobooks have become a big thing, and I can't afford a service, or the equipment and time to do it myself.

The first one I tried was Storm Chaser. I found the process easy, and the voice acceptable. It is a virtual voice; the term "virtual" has become a dirty word among artists, but this one isn't stealing from someone to make something. Anyone interested in trying it should read a sample first, to see if they're okay with the voice.

https://www.amazon.com/Audible-Storm-Chaser/dp/B0CYB9RHFS

Pay no attention to the voice behind that book!

The second I converted was The No-Campfire Girls. Since the book is mostly from the POV of a teenage girl, I chose a female narrator for that one. The price I used for all four books is $3.99, which is low for an audiobook but within reason. Amazon's "free" service gets a cut of that, of course.

https://www.amazon.com/Audible-the-No-Campfire-Girls/dp/B0CY9TVJKC

Seriously, there's no one there. You're imaging those legs.

The other two are my straight humor books, Slightly Off the Mark and More Slightly Off the Mark. (This is as opposed to books like Hoosier Hysterical, which are a mix of humor and other things. But they're still funny. Trust me.)

https://www.amazon.com/Slightly-off-Mark-Unpublished-collected/dp/B0CYP4SR1J

https://www.amazon.com/More-Slightly-off-Mark-reconditioned/dp/B0CY7WWQPK

I'd love for these books to get popular enough to generate a series--I have lots of columns to go.

It was only, oh, this week that I found out Audible is now an Amazon owned service, so ... yay!

Of our other books, some I can't get converted to audio right now due to technical problems, which we're working on. Some I just don't think would work as audiobooks. Images of America: Albion and Noble County is a photo-heavy book, and I'm not sure I could do this without permission of its traditional publisher, anyway. Smoky Days and Sleepless Nights is a toss-up, but being a local history book on a niche subject, I'm not sure there's any point in trying.

Listen to a sample and let me know what you think. If it works, it's a great chance to expand our audience. If it doesn't ... well, all it took was a little time out of my life when I would have been watching "Resident Alien".

• Amazon:  https://www.amazon.com/-/e/B0058CL6OO
• Barnes & Noble:  https://www.barnesandnoble.com/s/"Mark R Hunter"
• Goodreads:  https://www.goodreads.com/author/show/4898846.Mark_R_Hunter
• Blog: https://markrhunter.blogspot.com/
• Website: http://www.markrhunter.com/
• Instagram: https://www.instagram.com/ozma914/
• Facebook: https://www.facebook.com/MarkRHunter914
• Linkedin: https://www.linkedin.com/in/markrhunter/
• Twitter: https://twitter.com/MarkRHunter
• Youtube: https://www.youtube.com/@MarkRHunter
• Substack:  https://substack.com/@markrhunter
• Tumblr:  https://www.tumblr.com/ozma914

 

Remember: If you're going to hear voices, it's better to know where they're coming from.